"Marketing Health Care in an Evolutionary Time" March NYCRAMA Luncheon

ALBANY, NY (02/23/2011)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its March luncheon, "Marketing Health Care in an Evolutionary Time" with Elmer E. Streeter II of St. Peter's Health Care Services. As the director of corporate communications, Streeter will discuss his experience with marketing for health care organizations.

WHO: Elmer E. Streeter II, director of corporate communications for St. Peter's Health Care Services, will discuss his 33 years of experience with marketing, advertising, public relations and crisis communications in health care. During his 17-year employment with the Albany Medical Center Hospital, he oversaw the team that re-branded the hospital and medical school as "Albany Medical Center." Later in 1998, Streeter joined Mercycare, now called St. Peter's Health Care Services, as director of corporate communications. In the past thirteen years, he has helped change the public perception of St. Peter's from a small community hospital to one of upstate New York's premier health care systems. Streeter is also a co-founder, with WRGB/CBS 6, of "Melodies of Christmas," which has raised more than $6 million for child cancer programs and is a founding member of Albany's Ronald McDonald House. Streeter is a member of the Junior Achievement Board and chairman of the Tech Valley Business Hall of Fame committee.

WHAT: Luncheon at the Hilton Garden Inn, Troy with an opportunity to network with fellow marketers of the Capital Region and Elmer Streeter II, who will share his insight on marketing for health care organizations. Streeter has transformed health care marketing in the Capital Region, delivering cost-effective messages directly to consumers through innovative partnerships with media and businesses. * Please note that the Northeast Health, St. Peter's Health Care Services and Seton Health merger details will NOT be discussed during this luncheon.

WHEN: Thursday, March 10 @ 11:30 am – 1:15 pm

WHERE: Hilton Garden Inn Troy & Rensselaer Banquet & Conference Facility, 235 Hoosick Street, Troy

PRICING: Cost is $25 for AMA members, $20 students, and $35 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. Due to the overwhelming response to our luncheons, late reservations and walk-ins will incur a $5 surcharge to cover the added cost of attendance. To make your reservation, please visit www.nymarketing.org. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.