"Marketing ROI: Investment or Added Expense?" February NYCRAMA Luncheon

ALBANY, NY (01/21/2011)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its February luncheon, "Marketing ROI: Investment Versus Added Expense" with Dr. John Huppertz of Union Graduate College. As a past president of the Central New York Chapter of the American Marketing Association, Dr. Huppertz is a well-known authority on marketing campaigns and market research.

WHO: Dr. John Huppertz, Associate Professor of Management and Chair of the MBA Healthcare Management Program at Union Graduate College, will discuss return on investments of marketing campaigns and their potential to be a true investment or an additional expense. Prior to joining Union Graduate College, Dr. Huppertz was managing partner of marketing and research services at Eric Mower and Associates, where he served as a strategic marketing consultant for clients such as the American Red Cross, Blue Cross Blue Shield, Bristol Myers Squibb, Carrier, Kodak and Fisher Price, among several others. Dr. Huppertz has authored articles published in noted publications such as the Journal of Marketing Research, Personality and Social Psychology Bulletin, Journal of Retailing, Health Marketing Quarterly, and Journal of Consumer Marketing.

WHAT: Luncheon at the Hilton Garden Inn SUNY with an opportunity to network with fellow marketers of the Capital Region and Dr. John Huppertz, who will share his insight on the "investment versus expense" debate regarding return on investments of marketing campaigns.

WHEN: Thursday, February 10th @ 11:30 am – 1:15 pm

WHERE: Hilton Garden Inn/Across from SUNY Albany, 1389 Washington Avenue, Albany *Please note change of location

PRICING: Cost is $25 for AMA members, $20 students, and $35 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. Due to the overwhelming response to our luncheons, late reservations and walk-ins will incur a $5 surcharge to cover the added cost of attendance. To make your reservation, please visit www.nymarketing.org. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.