Multi-Cultural Marketing NYCRAMA Breakfast Roundtable

ALBANY, NY (07/19/2011)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its July breakfast roundtable, "Multi-Cultural Marketing" with guest speakers Juan George of Latino Magazine and Dr. Raj Devasagayam of Siena College. Speakers will discuss ways to build and solidify your target market and bridging cultural gaps in communication and decorum.

WHO: Juan George, recently retired from his 20+ year career in senior management at Albany's Desmond Hotel to devote his energies to publish "Latino Magazine". The magazine is now perceived as a highly respectable advocate for the Hispanic Community. Dr. Raj Devasagayam is a marketing professor at Siena College, who is well known for his perspective in international marketing.

WHAT: Breakfast roundtable at Professor Java's with an opportunity to learn how to build and solidify your target audience while avoiding the pitfalls of cross-cultural marketing.

WHEN: Thursday, July 28 @ 8:00-9:15 am

WHERE: Professor Java's - 217 Wolf Road, Albany, New York

PRICING: Cost is $15 for AMA members and students, and $20 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. To make your reservation, please visit www.nymarketing.org. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.