NYCRAMA Announces MOE 2012 Call for Entries

Premier Marketing Competition Recognizes Capital Region Companies' Creative Campaigns

ALBANY, NY (04/06/2012)(readMedia)-- The New York Capital Region chapter of the American Marketing Association has issued its call for entries for the 18th Annual Mark of Excellence (MOE) Awards.

This year's competition, which will be held on Tuesday October 2, 2012 at 5:30 p.m. at the Glen Sanders Mansion, will recognize highly effective marketing campaigns and initiatives from all-sized companies, agencies, organizations and educational institutions within the Capital Region during 2011.

"The New York Capital Region Chapter of the American Marketing Association is eager to continue the tradition of celebrating talented marketers throughout the area," said Meredith Weinman, co-chair of the 2012 Committee. "This night is about honoring those individuals in the Capital Region who have worked to produce unique marketing campaigns that have proven to be triumphant over the competition. We are working to receive campaign submissions from all companies large and small so that no campaign goes unnoticed."

In addition to recognizing the outstanding marketing campaigns executed over the past year, the Mark of Excellence event honors a "Marketer of Excellence," one individual whose marketing efforts have had a tremendous effect on the Capital Region. Previous year's recipients include: John DeCelle, chief marketing officer at State Employees Federal Credit Union (SEFCU), Beth Wales, marketing executive for the Public Employees Federation Membership Benefits Program (PEFMBP); Elmer Streeter, director of corporate communications at St. Peter's Health Care Services; Kristen Frederick, president and CEO of the Community Foundation for the Capital Region; Alan Chartock, president and CEO of WAMC/Northeast Public Radio; Robert Provost, former marketing director of the Times Union; Kelly Lovell, former president and CEO of the Center for Economic Growth; and Lyn Taylor, former president of the Albany-Colonie Regional Chamber of Commerce.

"The Mark of Excellence Awards allows organizations to showcase their most effective marketing campaigns," said Laura Lachell, NYCRAMA president. "With all the bright marketing minds of the Capital Region, we hope to see some new and exciting results driven campaigns."

The Call for Entries deadline is Monday, May 14, 2012. Forms can be found at www.nymarketing.org/moe. Please submit all entries to moe@nymarketing.org. Entries are judged by marketing executives from around the nation and will be chosen based on the campaign's results.

Any questions about Mark of Excellence or for assistance in submitting entries, contact Mark of Excellence Co-Chair Meredith Weinman at moe@nymarketing.org or at (518) 894-9727. For more information, visit us on the web at www.nymarketing.org/moe.

About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.

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