NYCRAMA EXTENDES MOE 2011 CALL FOR ENTRIES ONE WEEK

ALBANY, NY (05/18/2011)(readMedia)-- The New York Capital Region chapter of the American Marketing Association has extended by one more week, its call for entries for the 17th Annual Mark of Excellence (MOE) Awards.

This year's competition, which will be held on Wednesday, October 5, 2011 at 5:30 p.m. at the Albany Crowne Plaza Hotel, will recognize highly effective marketing campaigns and initiatives from all-sized companies, agencies, organizations and educational institutions within the Capital Region during 2010.

"The New York Capital Region chapter of the American Marketing Association is excited to continue the tradition of honoring the regions marketers," said Stacey Siegel, co-chair of the 2011 Committee. "Recognizing results-driven marketing and the talented individuals behind the innovative campaigns is really what this event is all about. New this year, we have added categories to the competition in an effort to level the playing field and pit results-driven campaigns against each other based on dollars. Also new for MOE 2011, we are proud to be Making Strides Against Breast Cancer; a portion of the proceeds will be donated to the American Cancer Society."

In addition to recognizing the outstanding marketing campaigns executed over the past year, Mark of Excellence event honors a "Marketer of Excellence," one individual whose marketing efforts have had a tremendous effect on the Capital Region. Previous year's recipients include: Beth Wales, marketing executive for the Public Employees Federation Membership Benefits Program (PEFMBP); Elmer Streeter, director of corporate communications at St. Peter's Health Care Services; Kristen Frederick, president and CEO of the Community Foundation for the Capital Region; Alan Chartock, president and CEO of WAMC/Northeast Public Radio; Robert Provost, former marketing director of the Times Union; Kelly Lovell, former president and CEO of the Center for Economic Growth; and Lyn Taylor, former president of the Albany-Colonie Regional Chamber of Commerce.

"Every year the Mark of Excellence Awards allow organizations to showcase the best and most effective marketing campaigns in the Capital Region," said Alicia Deering, NYCRAMA president. "This year will be no different and everyone can benefit from seeing results driven marketing."

The Call for Entries deadline is Monday, May 23, 2011. Forms can be found at www.nymarketing.org/moe. Please submit all entries to moe2011@nymarketing.org. Entries are judged by marketing executives from around the nation and will be chosen based on the campaign's results.

Any questions about Mark of Excellence or for assistance in submitting entries, contact Mark of Excellence Co-Chair Stacey Siegel at moe2011@nymarketing.org or at (518) 860-9521. For more information, visit us on the web at www.nymarketing.org/moe.

About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingpower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.

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