NYCRAMA March Roundtable Announced

ALBANY, NY (03/13/2012)(readMedia)-- Which Comes First: Your Mobile App or your Mobile Strategy?

The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its March breakfast roundtable, "Advanced Mobile Strategies: Using Apps as Effective Marketing Tools." Guest speakers John DeCelle, chief marketing officer of SEFCU and Jon Koptosky, president and co-founder of Gavant Software, will share their experiences on successfully incorporating web applications into your business marketing plan.

WHO: John DeCelle leads the sales and marketing efforts of the Capital Region's top credit union. Within the past year John oversaw the launch of SEFCU's new mobile phone app, which is available to its more than 175,000 members. In 2011, DeCelle was the recipient of the NYCRAMA's Marketer of Excellence Award.

Jon Kloptosky leads Gavant Software's development team, focusing on understanding current technologies and how they can be applied to solve business challenges. Gavant Software builds applications that are used by organizations ranging from startups to international organizations.

WHEN: Thursday, March 22 @ 7:45-9:00 am

WHERE: Professor Java's - 217 Wolf Road, Albany, New York

PRICING: Cost is $15 for AMA members and students, and $20 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. To make your reservation, please visit www.nymarketing.org. Space is limited.

-30-

About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.