NYCRAMA to Host Breakfast Roundtable on Successful Product Marketing

ALBANY, NY (08/17/2010)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces the September breakfast roundtable, "Beyond Inception: Stop Dreaming Your Product and Start Marketing It." Guest speakers Larry Sombke and David Moran will discuss what they did with their ideas-and the lessons they learned about product marketing.

WHO: Larry Sombke, cookbook author, food and garden writer, and broadcast producer who transformed his favorite recipe into an entire product line of Southwestern cooking sauces (www.larryssouthwesternsauces.com). Sombke will be joined by Greg Moran, who used his experience in human capital management, sales and leadership to launch a web-based platform that helps companies avoid costly hiring mistakes. Moran's product utilizes sophisticated tools for pre-employment assessment and reference checking so companies hire the right person the first time (www.chequed.com).

WHAT: Breakfast roundtable at Professor Java's with an opportunity to learn about successful product marketing in an intensely competitive marketplace. Coffee and baked goods will be provided.

WHEN: Thursday, September 23 @ 8:00-9:30 am

WHERE: Professor Java's - 217 Wolf Road, Albany, New York

PRICING: Cost is $15 for AMA members and students, and $20 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. To make your reservation, please visit www.nymarketing.org. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.