Peter Muir, President of Bizucate, To Speak At November Marketing Luncheon

Muir will discuss making multiple marketing and advertising mediums work effectively

ALBANY, NY (11/06/2008)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker Peter Muir, President of Bizucate. Muir will discuss effective communications campaigns, with a focus on using personalized print and personalized URLs (PURLs), organization websites, blogs, RSS feeds, e-newsletters, podcasts and much more on Thursday, November 13, 2008 at Wolfert's Roost Country Club in Albany.

Muir will cover what each method is, how your organization can use that method, and how to put an ongoing communications plan in place. While keeping in mind budgetary restraints that may limit advertising and marketing dollars.

Peter Muir is an entrepreneur, educator, marketer, motivator, author and student. For over 13 years, he has created and delivered educational programs which help companies in the areas of strategy, business analysis, workflow assessment, marketing, sales and operations. He is also the author of the Preflight Pocket Primer and co-author of the Business Development Selling Strategies series for corporate clients.

As the president of Bizucate Inc, Muir has created a company that is internationally recognized and built on solid strategies of business education. He is often requested to speak on a variety of topics related to business development, new media methods and marketing and workflow analysis at industry events like drupa, Graph Expo, On Demand, RoDirect, MarketingIst and PolyGraphinter.

Muir holds a Master of Science in Printing Technology from Rochester Institute of Technology and is committed to people, education and technology, linking them together to form successful businesses.

Join NYCRAMA as Peter Muir shares success strategies in his presentation, "Making Multiple Mediums Work."

JOIN US ON NOVEMBER 13 at Wolferts Roost - reserve your place now! Register online, where you can prepay by credit or debit card, at www.nymarketing.org. Indicate your name, company affiliation, member status and choice of luncheon entrée: Chicken Picatta, London Broil or Vegetarian Option. Cost is $25 for members, $35 for non-members and $20 for students. If not prepaid, payment is expected in cash or check at the event. The deadline for reservations is Monday, September 8 at 4:00 pm. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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