Price Chopper Launches Tools for Schools Program

SCHENECTADY, NY (08/28/2007)(readMedia)-- .- As school bells ring and school buses hit the road, Price Chopper is spearheading an effort to stock the shelves of schools with the latest technology through the launch of its sixth “Tools for Schools” program. Parents, friends and neighbors are encouraged to take part in this innovative, grassroots program by using their Price Chopper AdvantEdge card to help schools rack up credits that will enable them to acquire new equipment and educational materials. As an extra incentive this year, the top 100 schools will receive a free Canon Multimedia Projector, valued at $1300.

“Tools for Schools” is based on a system that assigns points to every dollar spent on groceries. These points are then accumulated by the schools and used towards the purchase of much-needed classroom tools. Shoppers credit the school of their choice at the Guest Service desk at a local Price Chopper, a neighborhood school or online at www.pricechopper.com, by registering their AdvantEdge card, and choosing a designated school. Each time a purchase is made with that card, the shopper’s school accumulates points. Shoppers should also be aware of specially marked items from participating brand name products that will earn double points.

“The beauty of ‘Tools for Schools’ is that not only is it perfect for parents of school age children, but it’s also a great way for friends, grandparents, and neighbors to enrich their local educational community,” said Barbara L. Page, Community and Public Relations Manager for Price Chopper. “Additionally, it adapts well to organizations that wish to enhance educational opportunities by encouraging its members to ‘donate’ their points to a school.

“We chose this program over others,” Page added, “because it is so easy for the general public to participate. It only takes a single time to register one’s AdvantEdge card and involves no paperwork.”

Geared toward elementary, middle and high schools in six states throughout the northeast, “Tools for Schools” offers schools the opportunity to compete for $500,000 in educational, technological, and extracurricular equipment. Possibilities cover a wide range of subjects, from arts and music, to science and math, to sports, and include such tools as new computers and computer software, microscopes, calculators, maps, motorized models, athletic mats, easels, and a myriad of other useful learning necessities.

“Tools for Schools” is the latest in Price Chopper’s ongoing effort to reach out to all segments of the educational and developmental community. Programs already in place include the Baby Club Program to help new and young families, and the U Promise Program to help parents save for their children’s college education. “Tools for Schools” helps bridge the gap between those two segments.

The program began Sunday, August 26th and runs through December 15th and includes more than 2,600 schools and over 168,000 customer participants in all of the regions where Price Chopper operates stores. Individuals wishing to register their school of choice should log on to www.pricechopper.com. School administrators who would like information on the “Tools for Schools” program should call 1-800-352-4658.

Based in Schenectady, NY, the Golub Corporation owns and operates more than 115 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s approximately 24,000 associates collectively own 51% of the company’s privately held stock. For additional information, visit www.pricechopper.com.

###

FOR FURTHER INFORMATION, CONTACT:

Barbara L. Page

Community & Public Relations Manager

(518) 379-1294

-30-