Price Chopper Produce Manager Honored at United Fresh Produce Association Convention

Don Rich of North Hero, Vt Named Outstanding Produce Manager

SCHENECTADY, NY (05/08/2009)(readMedia)-- On April 22,23, & 24, 2009 in Las Vegas, Nevada, Don Rich, Produce Manager for Price Chopper Supermarkets was honored along with 24 other outstanding produce managers representing 21 different supermarket chains, commissaries and independent retail stores in 14 states and Canada. The 25 winners were selected from hundreds of nominations submitted by retailers and produce suppliers across the industry.

Don Rich began his career with Price Chopper in 1974 as a part-time produce clerk in Troy, NY. At 19 he became one of the youngest produce managers to be promoted within the company.

As the company expanded Don helped to implement, innovate and develop many of the produce concepts used throughout the corporation. He has been a mentor and trainer to several of the current produce managers in the company.

Don has been a leader in working with many farmers in Vermont to promote locally grown produce. He has been instrumental in helping to grow and expand the organic offerings within our company. His focus has always been to bring the highest and freshest produce standards to his customers.

"I was excited, surprised and deeply honored to be chosen to represent Price Chopper at the United Fresh Produce Association convention. I was very proud to be a member of a dynamic company who is being recognized at the national level for our excellence as a merchant in the produce field. It was very educational to interact with growers, brokers and federal agencies to discuss ways in which we will continue to bring fresh, safe and healthy produce to our customers."

Don currently works at the Price Chopper in Burlington, VT. and resides with his wife Ingrid, a Price Chopper Floral Manager on the beautiful island of North Hero, VT. He is a proud grandfather and has two sons who are following in his footsteps. He enjoys playing golf, hunting and the great outdoors.

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For more information, please contact Barbara L. Page, Community & Public Relations Manager at (518) 379-1294.