Price Chopper Supermarkets Unveils its Signature Red Velvet Cake for the Holidays

A Revival of Southern Tradition in the Northeast

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Red Velvet Cake

SCHENECTADY, NY (12/13/2007)(readMedia)-- WHAT: Round Red Velvet Cake frosted with cream cheese flavored Bettercreme©, enrobed in white chocolate fondant, festively hand-decorated with edible green holly leaves and red berries and encircled in a red bow.

WHEN: Available now through the holidays

WHERE: Only at Price Chopper Supermarket’s Fresh Bakery Department

WHY: To provide yet another something special to share with family, friends and co-workers during the holiday season

HOW MUCH: $8.99

Based in Schenectady, NY, the Golub Corporation owns and operates more than 100 Price Chopper grocery stores in New York, Vermont, Pennsylvania, Massachusetts, Connecticut and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service and cooperative associate relations. Golub’s approximately 24,000 associates collectively own 54% of the company’s privately held stock.