Pursue Your Passion Using Your Marketing Mind: Sept. 8 NYCRAMA Luncheon

ALBANY, NY (08/15/2011)(readMedia)-- Marketing is about pinpointing challenges, and developing the right strategies and tactics to surmount them. One of the most effective ways to do this is by telling a story - after all, marketers are communicators. Sharing stories helps an audience identify with us and the universal human story, creates a personal stake for the audience, and is the very foundation of marketing.

Capital Region marketers will learn how powerful it can be to adapt their marketing insight and approach and communications skills to pursue their personal passions. The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its September luncheon, "Pursue Your Passion Using Your Marketing Mind" with guest speaker Kim Perone, author of Vacuum Like No One is Watching: and Other Lessons from My Mother. Perone will share her personal story and advise marketers on how to face personal challenges and passions by using their marketing and communications expertise.

WHO: Kim Perone has nearly 20 years of experience in communications and marketing in the Capital Region. With a B.A. in Communication from the University at Albany, Perone started her career working in economic development. In 2000, she worked in the chemical industry as a corporate communication manager which included internal and external marketing and after 8 years, returned to economic development at a regional level at the Center for Economic Growth (CEG). In 2010, she authored the book Vacuum Like No One is Watching: and Other Lessons from My Mother. She actively engaged her marketing and communication experience to create a new avenue for pursuing her passion.

WHAT: Luncheon at the Italian American Community Center with an opportunity to network with fellow marketers of the Capital Region and Kim Perone, who will share her personal insight on how to use your marketing background in your personal life.

WHEN: Thursday, September 8 @ 11:30 am – 1:15 pm

WHERE: Italian American Community Center, 257 Washington Ave. Ext., Albany

PRICING: Cost is $25 for AMA members, $20 students, and $35 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. Due to the overwhelming response to our luncheons, late reservations and walk-ins will incur a $5 surcharge to cover the added cost of attendance. To make your reservation, please visit www.nymarketing.org. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.

Posted Monday August 15, 2011 at 08:00 pm by New York Capital Region Chapter of the American Marketing Association
Last Updated Tuesday August 16, 2011 at 05:28 pm