SCHENECTADY, NY (08/22/2007)(readMedia)-- Schenectady, NY….Price Chopper Supermarkets, a ‘family in business’, parented by The Golub Corporation since 1932, opened a 64,000 sq. ft. food & pharmacy store this morning in the Town of Windsor, CT. The store is located at 675 Poquonock Ave., Windsor, CT. The store employs approximately 235 full and part-time associates and the Store Manager is Brian Broderick.

At 8:30am the CT. Army National Guard, raised the flag accompanied by American Legion Post 59, VFW Post 4740 and the DAV. Bugler, Fred Miodowski played to the colors. Karen Resch sang the National Anthem. Immediately following, Neil Golub, President & CEO of Price Chopper, was joined by the Town Mayor, Donald Trinks, Assistant Town Manager, Emily Moon, Harry H. Freeman & Dan L. Lynch, principals, HD2 Development, LLC and other civic and political leaders to officially “chop” the ribbon.

Neil Golub expressed his enthusiasm when referring to the new store, “We are confident that consumers here will appreciate the superior quality and value of what Price Chopper has to offer. We are truly committed to bringing ‘the best in fresh…and low prices’ to Windsor.”

“Thank you for choosing the Town of Windsor as a site for your Price Chopper store,” stated Mayor Trinks. “On behalf of the residents of Windsor, I would like to welcome you to our town and extend our best wishes for your economic success. We certainly appreciate the confidence you have shown in selecting our location for your business and we view your presence here as a valued addition to our growing community.”

In addition to offering value on groceries, general merchandise and health and beauty care items, the store features perishable departments that have become the chain’s signature. As shoppers enter the produce department they will be dazzled by the bright, colorful and colossal fresh produce both exotic and seasonal. The huge variety of meats in the meat department include Certified Angus Beef, USDA choice beef, Grade A poultry and Western grain fed pork. Shoppers will find cooking tips on every package, recipe cards and free brochures with information on how to choose and prepare fresh meats.

Fresh baked product is available daily no matter when people shop. For the true bread lover, the store offers Artisan breads in more than 2 dozen varieties. Old fashion bagels are boiled then baked for an authentic crisp-on-the-outside, doughy-on-the-inside texture. Select from over 20 delicious varieties. Also offered are 13 varieties of Price Chopper’s own fresh-made cream cheeses.

The award-winning seafood department offers the widest variety of the world’s freshest seafood, personalized custom cut service and the added convenience of frying or steaming any purchase free of charge. Sushi lovers will love the fresh sushi display where they can grab some pre-wrapped delicacies or have their own selection prepared while they wait.

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The deli department features the finest quality brands of deli meats and cheeses including Deitz & Watson, fresh prepared salads, and a mouthwatering assortment of international cheeses. A prepared food counter features the chain’s award-winning Roasters rotisserie chickens, fresh made Bella Roma pizzas, grilled pannini, Lavosh and sub sandwiches. For breakfast, lunch or dinner, shoppers will find convenient and delicious meals to suit their every taste. Simply call ahead for easy pickup orders to go: 687-1411, option 2 from 7am-8pm daily. A designated register can be found in the food court area for quick and easy check out. Shoppers eating in the food court area will have use of free wireless internet access.

Step into Price Chopper’s section devoted to ethnic and specialty foods from all cultures of the world, and experience the sights and aromas of foods from every corner of the globe. Foods from countries like Jamaica, Poland, Ireland, Israel, Mexico, China, Thailand, Italy, and many African countries can be found in the International aisle.

Price Chopper’s “Central Market Florist” is a major player in the FTD market, offering consumers excellent quality and value for everyday purchases, holidays and special events like weddings. Price Chopper will deliver locally and worldwide service through FTD by calling 1-877-712-ROSE or on line at www.pricechopper.com. Or call the Florist at 860-687-1833.

Price Chopper is the place for all natural and organic products. As part of it’s commitment to bring shoppers the best foods for their families, they offer more than 1,000 new natural and organic products throughout the store. Adding to the wide selection of products, which include major brands like Kashi, Organic Valley, Stonyfield Farms, Amy’s Crystal Rock, the chain is proud to offer more than 400 Wild Oats brand items. Wild Oats is the leading organic and natural brand in the U.S. and will be available exclusively at Price Chopper.

The Pharmacy offers expert service from professional pharmacists including Supervising Pharmacist, Leslie Hosking. Hours are M-F 8am-8pm; Sat. 9am-7pm; and Sun. 9am-3pm. Shoppers can contact the pharmacy at 687-1910. The Pharmacy will also offer blood pressure screenings, diabetic screenings and nutrition walks.. all free.

In an effort to build additional value into the Price Chopper AdvantEdge card, which has long offered shoppers savings on groceries and general merchandise, the progressive supermarket chain is kicking-off ‘Fuel AdvantEdge’ in Windsor. ‘Fuel AdvantEdge’ is an ongoing, cumulative savings/reward program that gives consumers a .10/gallon discount on gasoline purchases for every $50 of groceries purchased (.20/gallon on $100 purchased, .30/gallon on $150 purchased, etc.).

Unlike other reward programs, shoppers can accumulate their points/dollars spent across a 90-day timeframe and cash in on their gasoline discount for up to 20 gallons at their convenience, turning saved dimes into dollars. “What better way to reward our customers for choosing Price Chopper than by offering them great prices at the supermarket that translates to significant savings at the gas pump,” said Neil Golub.

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Windsor Fuel AdvantEdge Participating Sunoco Stations 446 Bloomfield Road (Rt. 305 & I-91) in Windsor, CT 163 Bridge Street in East Windsor, CT

Price Chopper, a supermarket chain committed to giving back to the community, hosted a fundraising reception last night to preview the new store and to help raise funds for three local nonprofits – Alex’s Lemonade Stand Foundation, First Town Downtown, and Windsor Education Foundation. A $5.00 per person donation was requested at the door. Entertainment was provided by Curtis Willey and catered by Price Chopper.

“We take pride in being more than just a supermarket,” said Neil Golub, “and look forward to continuing to support Windsor and surrounding areas.”

Based in Schenectady, NY, the Golub Corporation owns and operates more than 115 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s approximately 24,000 associates collectively own 51% of the company’s privately held stock. For additional information, visit www.pricechopper.com.

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For further information, contact Barbara L. Page, Community & Public Relations Manager at (518) 379-1294.

Posted Wednesday August 22, 2007 at 10:46 am by Price Chopper