readMedia Announces Signing of NOW, National Organization for Women

ALBANY, NY (07/24/2007)(readMedia)-- readMedia, a leading provider of "hyper-local" press-release distribution technology to state and local government, associations, non-profits and regional businesses, announced today that the New York State chapter of the National Organization for Women (NOW-NYS) has signed on to use readMedia's state-of-the-art press release distribution system. NOW-NYS is the largest women's political action organization in New York, representing over 14,000 women and men in 24 chapters.

"readMedia has made a tremendous difference in the amount of visibility that we get," said NOW-NYS President Marcia Pappas. "Our issues are out there in a flash. I'm a busy state President of the National Organization for Women, and readMedia's easy-to-use technology has made my life so much easier. My ability to report the activity of my organization and to create press around an issue that affects women's lives has given us the visibility that every advocacy organization needs."

readMedia's web-based press release distribution system makes communicating important, locally specific information to the media and the web easy and effective. The new technology-the redesign of which was based on 20 years' experience with customers like NOW-NYS and 18 months' development-combines powerful list-building tools with databases of local and regional media, as well as built-in search-engine optimization and web-distribution features.

"Every advocacy organization needs to reach beyond its own mailing list to tell its story to local audiences," said Colin Mathews, president and CEO of readMedia. "readMedia gives NOW-NYS the tools to reach out to those audiences via the media as well as the Web."

About readMedia readMedia gets clients' press releases to the media that wants them most: locally relevant newspapers, TV and radio stations, political and business contacts, and on-line. State agencies, political and advocacy groups, non-profits, schools, and regional businesses rely on readMedia's cutting-edge distribution technology and deep knowledge of local media.

About NOW-NYS NOW-New York State (NOW-NYS) is the statewide Chapter of NOW in New York State. It is the largest women's political action organization in New York, representing over 40,000 contributing members comprised of women and men in 24 chapters. The National Organization for Women (NOW) is the largest organization of feminist activists in the United States. NOW has 500,000 contributing members and 550 chapters in all 50 states and the District of Columbia. NOW works to eliminate discrimination, harassment in all organizations of our society, and to promote reproductive health and freedom.