readMedia Signs Physicians for Peace for “Hyperlocal” Media Reach

ALBANY, NY (06/29/2007)(readMedia)-- readMedia, a press-release distribution technology specializing in "hyper-local" distribution, announced today that Physicians for Peace has signed on for readMedia's Mass Localization Engine. Physicians for Peace is a Norfolk, VA based non-profit organization that organizes and supports health care missions to impoverished countries. Physicians for Peace is among the first Mass Localization Engine (MLE) customers from outside of higher education.

"We're very excited to move forward with this partnership," said Cliff Bryant, Director of Communications and Marketing at Physicians for Peace. "We feel the application is so easy to use and gives us so much power in telling people about our mission."

"Physicans for Peace's volunteers do important work that requires great sacrifice--that's work that deserves recognition. We're proud to help Physicians for Peace tell these heroes' stories to their hometown media" said Colin Mathews, President and CEO.

The Mass Localization Engine (MLE) is a revolutionary new technology that allows users to generate hyperlocal, high-relevance press release content from large sets of data. Physicians For Peace will use the MLE to match volunteers from all over the United States to local media outlets and send customized press releases about each volunteer to his or her hometown in an on-line process that takes only minutes. In addition to the Mass Localization Engine, readMedia's application provides more conventional press release distribution capabilities to Physicians for Peace.

About readMedia

readMedia enables clients to transmit press releases in a manner most conducive to reaching a geographically specific audience. readMedia consists of a substantial media database that undergoes constant updates to ensure that information reaches the correct media contacts. The company is also responsible for the implementation of a Mass Localization Engine (MLE), a tool which matches news from one source to other news sources by relevancy. readMedia is also equipped with built-in Search Engine Optimization processes to optimize discovery on the web by search engines, news aggregators, news portals, and "social media." readMedia's press release distribution system is designed to encourage issuers to send releases to the most relevant audiences.

About Physicians for Peace

Physicians for Peace is an international, non-profit, medical organization dedicated to bringing high-quality medical care to impoverished areas of the world. Physicians for Peace sends teams of voluntary physicians, dentists, nurses, physical therapists, physician assistants and other healthcare professionals to places where 90% of the world's medical attention is needed but only 10% of the medical resources are available.