readMedia Wins Bid for PA Turnpike Commission Press Release Transmissions

ALBANY, NY (04/24/2007)(readMedia)-- readMedia, a localized press release distribution and content syndication technology company, has won a competitive bid for the right to distribute the press releases for the Pennsylvania Turnpike Commission. The Commission will begin using readMedia's service later this month after public relations staff members are trained on the use of readMedia's web-based release distribution system.

readMedia provides state and local government agencies, elected officials, political parties and candidates, chambers of commerce, associations, non-profit organizations, schools and local businesses a specialized web-based press release distribution toolset that combines a robust database of media contacts, an established, high-quality delivery service, and built-in Search Engine Optimization features to ensure on-line visibility for their news.

"readMedia's distribution software will give the Pennsylvania Turnpike Commission one of the most advanced, easy-to-use tools available for getting news out to the media and the public," stated Colin Mathews, President and CEO of readMedia. "The Commission will get information out faster, in more useful formats, to both targeted hyper-local media outlets and the driving public. It's a pleasure for us to work with people committed to their mission of communicating to the public."

"It is crucial for us to inform the public promptly of delays or closures on the Pennsylvania Turnpike, no matter when or where they occur," said Carl DeFebo, the Turnpike's media-relations manager. "Adding around-the-clock capability to our news release distribution service means we can issue urgent travel advisories on accidents, severe weather, or other incidents even when they happen outside 'normal' business hours."

About readMedia

readMedia, formerly Empire Information Services, is a leading provider of press release distribution technology and services to organizations that need to reach specific geographic targets. readMedia has worked with some of the nation's largest state agencies, public authorities, associations and not-for-profits since 1986.

About the Pennsylvania Turnpike Commission

The Pennsylvania Turnpike Commission operates and maintains 537 miles of toll roads in the state. It oversees 60 fare-collection facilities, 20 service plazas and 26 maintenance facilities. With 2,300 employees, it generates $589 million in annual toll revenue from 186 million vehicles a year. Known as "America's First Superhighway," it opened Oct. 1, 1940. To learn more, visit www.paturnpike.com.

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