17th Annual Mark of Excellence Awards Raised $1,000 for the American Cancer Society

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ALBANY, NY (11/17/2011)(readMedia)-- The New York Capital Region Chapter of the American Marketing Association (NYCRAMA) raised $1,000 for the American Cancer Society's Making Strides Against Breast Cancer at their 17th Annual Mark of Excellence Awards held on October 5, 2011.

A special component this year to the Mark of Excellence Awards was donating to the American Cancer Society and having a special guest speaker. The Guest Speaker was Diana Martin, Regional Vice President for the American Cancer Society. Martin discussed the marketing model used to grow the "Making Strides Against Breast Cancer" event over the past 15 years into the largest walk in the Capital Region on a very limited budget. Last year, the "Making Strides" walk at Washington Park drew more than 13,000 participants and raised over $1 million.

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(Left to right) Laura Lachell, NYCRAMA's 2011-12 President, Stacey Siegel, NYCRAMA's 2011 MOE Co-chair, Kelly Plunkett, NYCRAMA's 2011 MOE Co-chair, Diana Martin, Regional Vice President of the American Cancer Society, and Michele Mack, Senior Director of the American Cancer Society.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.