AMERICAN LUNG ASSOCIATION, TO ILLUMINATE DETROIT'S RENAISSANCE CENTER AND ONE DETROIT CENTER IN TURQUIOSE

DETROIT MI (05/07/2015)(readMedia)-- WHO:

American Lung Association kicks-off LUNG FORCE Detroit with Turquoise Takeover in celebration of National Women's Lung Health Week to help fight lung cancer in women.

WHY:

Lung Cancer is the #1 cancer killer of both men and women.

Every five minutes, a woman in the United States is told that she has lung cancer.

Every eight minutes, a woman in the United States dies of lung cancer.

Less than half of all women diagnosed with lung cancer will be alive one year after diagnosis.

Only 16% of those diagnosed will still be alive after five years.

ANYONE can get lung cancer.

WHAT:

Celebrate National Women's Lung Health Week (Week of May 11th) and the American Lung Association's LUNG FORCE, a national health education movement with a singular mission to unite women to stand together against lung cancer and for lung health.

Wear turquoise in your office and during May 12th broadcasts and encourage your viewers and social media followers to get involved by turning turquoise

Show your support for LUNG FORCE – a national women's health initiative from the American Lung Association with a singular mission to unite women to stand together against lung cancer and for lung health – by participating in our TURQUOISE TAKEOVER on Tuesday May 12th (during National Women's Lung Health Week).

#ShareYourVoice on LUNGFORCE.org and by using #TurquoiseTakeover and #LUNGFORCE when posting LUNG FORCE Turquoise Takeover photos on social media channels.

WHEN:

LUNG FORCE Turquoise Takeover events will be taking place throughout Metro Detroit during the week of May 11th.

May11th

Detroit Renaissance Center and One Detroit Center will turn turquoise

VIP Reception at Coach Insignia 6pm – 8pm

May 12th

Media asked to turn turquoise by wearing turquoise during broadcasts

Yoga in the Park, Shain Park, Birmingham 6pm

May14th

Yoga with Citizen Yoga, Detroit 5:45pm and 7pm

CONTACT: Hillary Gnewkowski – 248-784-2000 / Hillary.gnewkowski@lung.org

About LUNG FORCE

LUNG FORCE is the American Lung Association's national health education movement with a singular mission to unite women to stand together against lung cancer and for lung health.

About The American Lung Association

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: www.alam.org