ALBANY, NY (06/13/2007)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker Ms. Patricia McLaughlin who will discuss one of our nation's most visible marketing campaigns and how it is working to change social norms and modify consumer behavior at 11:30 am on Thursday, June 21, 2007 at Wolferts Roost Country Club on Van Rensselaer Blvd. in Albany.
Patricia McLaughlin, Senior Director of Communications of the American Legacy Foundation will reveal the truth behind truth® - the edgy, award-winning grassroots and online campaign that exposes the truth behind big tobacco - and works to prevent youth smoking.
Join us by reserving your place now! Pre-pay by credit card online at www.nymarketing.org. Register by e-mail at events@nymarketing.org, or by calling the AMA Reservation Line (518-533-2522). Cost is $25 for members, $35 for non-members and $20 for students (please note: all student registrations require pre-payment via credit or debit card). The deadline for all reservations is Tuesday, June 19 at 12:00 pm. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.
About American Marketing Association
American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.
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