Andrew Swenson, Director of Marketing Communications at Spectrum Creative to Speak at June Marketing Luncheon

ALBANY, NY (06/03/2009)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker Andrew Swenson, Director of Marketing Communications at Spectrum Creative Solutions. Swenson will present how best-in-class businesses are integrating, automating and tracking marketing efforts across media channels with 1-to-1 technology. The luncheon will be Thursday, June 11, 2009 at the Italian American Community Center in Albany.

Swenson will demonstrate how 1-to-1 can leverage data to create fully unique print, email and online collateral for all customers. In addition, case studies will illustrate how 1-to-1 is emerging as a viable solution to the challenges of the present economic climate. Swenson will show attendees how to save time and money through automating new customer acquisition, lead nurture and customer retention programs; how to lift response and conversion by sending messages that reflect the demographics and purchase history of each new customer; and how to track these responses in real-time and demonstrate marketing ROI.

Join NYCRAMA on Thursday June 11, 2009 as Andrew Swenson shares persuasive marketing strategies in his presentation, "1-to-1 Technology: Business Tracking Solutions."

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Join us on June 11th at the Italian American Community Center - reserve your place now! Register online, where you can prepay by credit or debit card, at www.nymarketing.org. Indicate your name, company affiliation and member status. Cost is $25 for members, $35 for non-members and $20 for students. If not prepaid, payment is expected in cash or check at the event. The deadline for reservations is Wednesday, June 10th at 5:00 pm. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.