Anna Maria Turano, Co-Author Of “Stopwatch Marketing” & Founder Of MCAworks To Speak At April Marketing Lunch

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ALBANY, NY (03/31/2008)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker AnnaMaria Turano, founding partner and Executive Director of MCAworks, a strategic marketing consulting firm based in Westport, CT and co-author of “Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy” (Portfolio: January 2008). Turano will discuss the importance of time at 11:30 a.m. on Thursday, April 10, 2008 at Wolfert’s Roost Country Club in Albany.

“Sometimes shopping takes minutes, but is still too long; sometimes shopping takes months, and the shopper is sad to see it end,” says Turano. “Understanding how much time and energy consumers are willing to spend shopping for a particular purchase – their shopping strategies – is the single most important (and overlooked) thing you need to know in order to succeed in selling your product or service to them.”

Join NYCRAMA as AnnaMarie Turano discusses how to determine the most effective length for your selling messages; the factors that comprise the underlying shopping strategy of the majority of your customers – and how to allocate your marketing resources accordingly as well as the touchpoints that your customers consider most critical.

JOIN US ON APRIL 10 at Wolferts Roost – reserve your place now! Prepay by credit card online at www.nymarketing.org. Register by e-mail at events@nymarketing.org, or by calling the AMA Reservation Line (518-533-2522) with your name, company affiliation, member status and choice of luncheon entrée: Sweet and Savory Chicken, London Broil or a vegetarian option. Cost is $25 for members, $35 for non-members and $20 for students (please note: students must pre-pay online by credit or debit card to take advantage of discount pricing). Member and non-member payment is expected in cash or check at the event. The deadline for reservations is Monday, April 7 at 4:00 pm. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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