Capital Region AMA Announces Higher Ed Marketing Power Lunch

ALBANY, NY (08/27/2010)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces the September luncheon, "What Grade Does Your Marketing Deserve?" with noted higher education online marketing and communications consultant Bob Johnson, PhD (www.bobjohnsonconsulting.com). Johnson will address a number of key issues faced by today's higher education communications and marketing professionals including effective website creation, social media and mobile marketing.

WHO: Bob Johnson is the author of the monthly online publication, "Your Higher Education Marketing Newsletter." It is read by more than 4,100 subscribers at 943 colleges and universities in the United States, Canada, Australia, Austria, United Kingdom, Poland, Russia and several other countries. The former longtime chair of the American Marketing Association's Symposium for the Marketing of Higher Education, Johnson is a popular speaker at professional meetings sponsored by Academic Impressions, ACT, American Marketing Association, CASE, and Aslanian Group.

WHAT: Luncheon at the Italian American Community Center with an opportunity to network with fellow marketers of the Capital Region and Higher Ed Online Marketing Consultant Bob Johnson. Johnson will cover topics such as how to create a college website from the prospective student's point of view, new technologies and social media tools, and offer his thoughts on trends and predictions for the future of higher education marketing.

WHEN: Thursday, September 9 @ 11:30 am - 1:15 pm

WHERE: Italian American Community Center, 257 Washington Avenue Extension, Albany, New York

PRICING: Cost is $25 for AMA members, $20 students, and $35 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. Due to the overwhelming response to our luncheons, late reservations and walk-ins will incur a $5 surcharge to cover the added cost of attendance. To make your reservation, please visit www.nymarketing.org. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.