Capital Region Chapter of the American Marketing Association Hosts a Luncheon With Guest Speaker Bernie Borges

ALBANY, NY (03/04/2010)(readMedia)-- The New York Capital Region Chapter of the American Marketing Association (NYCRAMA) will host a luncheon event with guest speaker Bernie Borges, founder and CEO of Find and Convert. Buyers no longer tolerate sales messages; successful marketers must be collaborators, content publishers and friends with buyers. At NYCRAMA's March 18 luncheon at the Italian American Community Center in Albany, Borges will present the case for Marketing 2.0 – and how to use it to build solid relationships with buyers long before first contact.

Are you a trusted seller? Are your product and service offerings easy to find on the web? Do you inform, educate and entertain through your content? Do you listen and engage people through online channels? Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Content marketing is the answer – and the social web is the channel. Borges will offer concrete examples of businesses and entrepreneurs using social media to gain profitable customers.

Borges is the founder and CEO of Find and Convert, an inbound marketing agency serving mid-size clients nationwide. Find and Convert helps companies get found on the web in order to build profitable and measurable relationships. The agency creates and implements organic and paid search marketing strategies and social media marketing strategies. Borges is a podcaster, blogger and frequent speaker on social media trends in business. His book, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing, launched in July 2009. Marketing 2.0 is a playbook for mid-size businesses eager to develop their social media marketing strategy – or take their existing strategy to the next level.

A limited number of copies of Marketing 2.0 will be available for purchase at the luncheon, signed by the author onsite.

Start gleaning tips from Bernie... follow him on Twitter! @berniebay

WHAT: The NYCRAMA March Luncheon

"Marketing 2.0: Bridging the Gap Between Seller and Buyer through Social Media Marketing"

Bernie Borges, Founder and CEO of Find and Convert, will discuss how mid-size businesses can and should develop a social media marketing strategy – or take their existing strategy to the next level.

WHEN: Thursday, March 18th, 2010 from 11:30am – 1:15pm

WHERE: The Italian American Community Center

257 Washington Avenue Extension

Albany, New York 12205

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JOIN US ON MARCH 18th at the Italian American Community Center – reserve your place now! Register online, where you can prepay by credit or debit card, at www.nymarketing.org. Indicate your name, company affiliation, member status and choice of luncheon entrée: Chicken Parmigiana or Eggplant Parmigiana. Cost is $25 for members, $35 for non-members and $20 for students. If not prepaid, payment is expected in cash or check at the event. The deadline for reservations is Tuesday, March 16th. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.MarketingPower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org