Capital Region Marketers Honored at the 16th Annual Mark of Excellence Awards

Marketer of Excellence Beth Wales and Four Results-Driven Marketing Campaigns Honored

ALBANY, NY (10/08/2010)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announced the winners of the 16th Annual Mark of Excellence Awards, which recognize results-driven marketing campaigns in the Capital Region, at its award ceremony on Wednesday evening.

On October 6, 2010, more than 100 of the region's marketing professionals and business leaders attended the 16th Annual Mark of Excellence Awards to honor Marketer of Excellence Beth Wales and ten campaign finalists, and to celebrate four campaign winners. Niels Schuurmans, executive vice president, brand marketing and creative for SPIKE TV, returned as the VIP emcee for the awards ceremony.

"This year's Mark of Excellence winners were chosen from an outstanding group of finalists," said Teal Vivacqua, co-chair for the 2010 Mark of Excellence. "When measured on results, the incredible talent of our Capital Region marketers is magnified."

"I'd like to thank and acknowledge all those who were involved in making the 2010 Mark of Excellence awards a success. Our special guests, sponsors and committee members deserve recognition for their hard work which made this event possible," said Michael Murray, co-chair of the 2010 Mark of Excellence.

The campaign winners were chosen by a panel of nationally recognized marketers from across the country.

2010 Mark of Excellence Award Winners:

Company: Albany Law School - Campaign: New Student Recruitment - Marketing Partners: 2k Design, Tessa Cochetti Design, Essential Internet Marketing, LLC

Company: Charles Freihofer Baking Company - Campaign: 2009 Freihofer Run for Women - Marketing Partners: Rueckert Advertising & Public Relations LLC, blue.O

Company: Mosaic Associates Architects - Campaign: DCLW Name Change and Rebranding Effort - Marketing Partners: Shannon Rose Design, Imagine That Communications

Company: St. Peter's Health Care Services - Campaign: Better Outcomes… for a Better Life - Marketing Partners: Media Logic, Time Warner Cable Media Sales, Cotton Hill Studios, Inc., Gary Gold Photography, Luzerne Productions, Make Me Fabulous

In addition, NYCRAMA's first-ever People's Choice Award, selected by text voting, went to the 2009 Freihofer Run for Women campaign.

About American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.MarketingPower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association (NYCRAMA) is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.