Capital Region Marketers To Discuss How To Use “Smart Demographics”

ALBANY, NY (04/28/2008)(readMedia)-- The New York Capital Region Chapter of the American Marketing Association is pleased to present speakers Mary Coleman, the Times Union’s marketing research manager and Kathy Blass Weiss, Executive Vice President and Research Director for Blass Communications. Coleman and Weiss will lead a breakfast roundtable program titled “How do the smartest marketers use demographics?” on Thursday, May 22, 2008 at Professor Java’s on Wolf Road in Albany. Admission is $15 for members and students, $20 for non-members. Payment is expected in cash or check at the door. Coffee and baked goods provided. Reserve your place online at www.nymarketing.org or call the AMA Hotline at 533-2522. Space is limited.

WHEN: Thursday, May 22, 2008 from 8:00 – 9:30 am

WHERE: Professor Java’s 217 Wolf Road Albany, New York 12205

WHAT: Speakers Mary Coleman, the Times Union’s marketing research manager and Kathy Blass Weiss, Executive Vice President and Research Director for Blass Communications will lead a breakfast roundtable program titled “How do the smartest marketers use demographics?”

About American Marketing Association

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

In addition to breakfast roundtable programs, the chapter holds the annual AMA Mark of Excellence Awards program; luncheons featuring nationally recognized speakers addressing a range of marketing topics; and other special programs to benefit marketing practitioners, educators, and students.

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