Clark Creative Launches Savannah Mall's New Website

Site Integrates Interactive Marketing Campaign

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SAVANNAH, GA (10/12/2011)(readMedia)-- Clark Creative Design of Savannah recently launched Savannah Mall's new website, which makes use of multiple access platforms, social media and interactive web technology.

"It's clear that the old model of relying solely on print ads and a website for retail environments like Savannah Mall has been replaced by a spectrum of social media tools and platforms," said Cari Clark Phelps, Creative Director at Clark Creative. "We approached the project by building as many inroads to the site as possible, so that however a consumer likes to get information, the site can provide it."

The site integrates a daily deal page with "What's In Store" posts about sales and promotions from Savannah Mall retailers. Consumers can get that information in many ways: by visiting the website, by email, on Facebook, Twitter, or by text message. Checking in by FourSquare offers rewards of its own.

"There are several layers of deals that shoppers can enjoy," said Savannah Mall Marketing Director Senea Crystal. "In addition to our daily deals, we have Featured Deals which are short-term, higher value discounts. Our best offering is our new preferred shopper program, the Insider. Insiders get the best deals, the deepest discounts and first notice of sales. And it's free!"

The site has two interactive areas. The Mall directory is an interactive map, allowing viewers to click on stores in the map to see what they are, or click on the store name to find the store location. The individual merchant profiles spotlight that retailer's location, sales, job openings and available discounts (such as military or student).

Savannah Mall is more than the stores within its walls, and part of the task was to show that consumers could visit the library, see a movie, get banking done, fill up with gas, and much more – all on Mall property. Clark Creative designed an interactive illustration of the mall environs for the site home page, with rollovers that provide information as the mouse is hovered or clicked, including business hours, special seasonal parking arrangements, and movie times.

"There are all kinds of data showing that many people access websites today with their smartphones, so we concurrently designed a mobile version of the site to make sure that the mobile experience was just as effortless as the computer-based experience," Clark Phelps added. "Plus, it's a great perk that a shopper can check for deals while they're at the mall!"

Clark Creative also designed a QR (Quick Response) code campaign for posters and printed materials (like handheld directories). The QR code can be captured with a smartphone camera and read with one of many free apps (a variety of popular QR code readers are available for download on the Savannah Mall site). The code then connects the phone directly to the web page it promotes.

"It was a great challenge to integrate all of these forms of access into the site," continued Phelps. Our goal was to make shopping easy, fun, interactive, and help the consumer save money-and it was rewarding to see it all come together."

ABOUT CLARK CREATIVE: Clark Creative is an award-winning design and communications firm based in Savannah that works with businesses nationwide to establish their brand identity and position themselves strategically in the marketplace. Ten years of excellence under founder and Creative Director Cari Clark Phelps has established Clark Creative as one of the top design firms in the Southeast.