Jiminy Peak CEO, Brian Fairbank, to Speak At June Marketing Luncheon

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ALBANY, NY (05/21/2008)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker Brian H. Fairbank, President and CEO of Jiminy Peak, Inc. Fairbank will discuss the resort’s wind turbine and ‘Forever Green’ efforts as well as the company’s mission, vision and values on Thursday, June 12, 2008 at Wolfert’s Roost Country Club in Albany.

Fairbank has been with Jiminy Peak for 37 years and is a 50% owner of the company. He has overseen $100 million in real estate development at the resort, including the completion of Jiminy’s 21-year master plan. Jiminy Peak has instituted resort-wide standards to help sustain or improve the environment for future generations, with two specific projects leading the effort. First, Jiminy has the most energy-efficient snow making in North America. Jiminy Peak is also the first mountain resort in North America to install a 1.5 megawatt wind turbine to generate clean, natural energy. The turbine was commissioned in August 2007.

Join NYCRAMA as Brian Fairbank discusses the importance of aligning your organization’s mission, vision and values with environmental responsibility and forward thinking; how to make a difference and improve our earth for future generations; and how sound financial planning and analysis can make a long term investment in alternative energy financially viable.

JOIN US ON JUNE 12 at Wolferts Roost Country Club – reserve your place now! Prepay by credit card online at www.nymarketing.org. Register by e-mail at events@nymarketing.org, or by calling the AMA Reservation Line (518-533-2522), with your name, company affiliation, member status and choice of luncheon entrée: Chicken Picatta, Pasta Primavera or Vegetarian Option. Cost is $25 for members, $35 for non-members and $20 for students (please note: students must pre-pay online by credit or debit card to take advantage of discount pricing). Member and non-member payment is expected in cash or check at the event. The deadline for reservations is Monday, June 9 at 4:00 pm. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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