Linda Cornelius Of Ogilvy & Mather To Discuss The Dove Campaign For Real Beauty At March Marketing Luncheon

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ALBANY, NY (03/03/2008)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker Linda Corneilus, Senior Partner and Managing Director of Ogilvy & Mather, an international advertising agency. Corneilus will discuss Transformational Brands including Dove and the company’s Campaign for Real Beauty at 11:30 a.m. on Thursday, March 13, 2008 at Wolfert’s Roost Country Club in Albany.

Linda Cornelius began her career at Ogilvy & Mather as an assistant account executive on the Country Time Lemonade account. As Senior Partner, Executive Group Director, she led the GTE Corporate and Wireless accounts, launched Tagamet HB over-the-counter for SmithKline Beecham, and was responsible for NYNEX Corporate and Consumer Products’ integrated advertising and direct marketing campaigns. As a Group Director, she was responsible for the American Express Green Card and Service Establishment businesses.

Transformational brands form a powerful emotional connection with their customers – fostering loyalty, positive word of mouth, and (most importantly), sales. Join NYCRAMA as Linda Corneilus discusses the awarding Dove Campaign for Real Beauty and learn about key factors in brand transformation, how to build positive motivation for product purchase and brand loyalty as well as ways to authentically communicate with your target audience.

JOIN US ON MARCH 13 at Wolferts Roost – reserve your place now! Prepay by credit card online at www.nymarketing.org. Register by e-mail at events@nymarketing.org, or by calling the AMA Reservation Line (518-533-2522) with your name, company affiliation, member status and choice of luncheon entrée: Chicken Picatta or London Broil. Cost is $25 for members, $35 for non-members and $20 for students (please note: students must pre-pay online by credit or debit card to take advantage of discount pricing). Member and non-member payment is expected in cash or check at the event. The deadline for reservations is Monday, March 10 at 4:00 pm. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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