Mark Of Excellence Finalists Show Marketing Diversity In The Capital Region

ALBANY, NY (09/09/2008)(readMedia)-- The New York Capital Region Chapter of the American Marketing Association (NYCRAMA) has announced the ten outstanding marketing campaigns and projects selected as finalists in the fourteenth annual Mark of Excellence Awards. The Mark of Excellence Awards recognizes highly effective, results-oriented marketing campaigns and initiatives from organizations, agencies and educational institutions across the Capital Region.

The winners will be announced at the Mark of Excellence Awards Ceremony and Dinner on Wednesday, October 1 at the Albany Marriot, Wolf Road. There will be a cocktail reception for guests beginning at 5:30 PM. The awards ceremony gets underway at 7 PM. The winning campaigns will be selected by a panel of nationally recognized marketers from across the country.

"It is gratifying to see not only the high-quality campaigns submitted this year, but also the diversity among the organizations that participated," said NYCRAMA president Courtney Remington. "Marketing is no longer an activity just for agencies. Companies across the board understand the importance that strong campaigns can have for their businesses, allowing them to obtain measurable and favorable outcomes."

The 2008 Mark of Excellence Finalists are:

Campaign: '07 - '08 Brand Image Advertising with Programmatic Advertising Support

Client: Hudson Valley Community College

Marketing Partners: Cognitive Marketing, Inc.; Tipping Point Media

Campaign: 40th Anniversary Image Campaign

Client: The Chamber of Southern Saratoga County

Marketing Partners: Bartel Communications, Inc.; Logosprint.com

Campaign: 2007 Commitment Campaign

Client: Capital Communications Federal Credit Union

Marketing Partner: Zone 5

Campaign: An Arch By Its Very Nature

Client: CSArch Architecture | Construction Management

Marketing Partners: Allegory Studios

Campaign: Corinth Mills Project

Client: Philmet Capital Group

Marketing Partner: Zone 5

Campaign: CreditUnionsFORYOU.COM

Client: Credit Union Association of New York

Marketing Partners: Third Degree Advertising

Campaign: Fuse Admissions Magazine

Client: Ithaca College

Marketing Partners: M2Design, A Division of Media Logic

Campaign: NY Loves Technology Global Marketing Initiative

Client: Center for Economic Growth

Marketing Partners: M2 Design, A Division of Media Logic; Sawchuk Brown Associates; Zone 5

Campaign: NYSUT ELT Summer Term '08

Client: NYSUT

Marketing Partners: Lorraine D'Aleo, Marketing & Business Development Consultant; Backman Writing & Communications; Riscica Design

Campaign: "Smart, Dynamic, Engaged" Branding and Admissions Campaign

Client: The Sage Colleges

Marketing Partners: CBS 6; Zone 5

In addition to recognizing the Mark of Excellence campaigns, the event will also honor Elmer Streeter, this year's Marketer of Excellence. Mr. Streeter is the director of corporate communications at St. Peter's Health Care Services.

For more information on the 2008 Mark of Excellence Awards, or to purchase tickets for the event, visit NYCRAMA online at www.nymarketing.org.

The design sponsor for this year's Mark of Excellence Awards is Zone 5, a full service marketing communications firm located in Albany, New York.

About the American Marketing Association

The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members and 72 professional chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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