Marketing to the Millennial Generation - NYCRAMA Breakfast Roundtable

The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its January breakfast roundtable, "From Middle Schoolers to Emerging Workforce: Marketing to the Millennial Generation." Those who were born from 1980 to 2000 fall in the Millennial Generation. Guest speakers Ray Witkowski and Scott Schroeder will discuss their marketing experience with the emerging Millennial Generation and how to engage them in marketing communications that reflect who they are and their lifestyle.

WHO: Ray Witkowski, Vice President of Zone 5 Marketing (www.zone5.com), serves in a senior strategic management role with the agency's higher education clients. He has helped more than 60 colleges and universities connect with prospective students, including Millennials. His experience includes drafting lessons to aid in the crafting of a communications strategy that will connect with this audience. Joining Witkowski will be, Scott Schroeder, a Capital District franchisee of JAN-PRO, a national commercial cleaning business. Schroeder has taken JAN-PRO from startup status to one of the fastest-growing franchises in the United States.

WHAT: Breakfast roundtable at Professor Java's with an opportunity to learn about successful marketing efforts geared toward the Millennial Generation. Coffee and baked goods will be provided.

WHEN: Thursday, January 27 @ 8:00-9:30 am

WHERE: Professor Java's - 217 Wolf Road, Albany, New York

PRICING: Cost is $15 for AMA members and students, and $20 for non-members. If not prepaid online via credit or debit card, payment is expected in cash or check at the door. Coffee and baked goods provided. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.