May NYCRAMA Luncheon: "Who is Listening and WHY? …Implementing the Science of Mind Genomics

ALBANY, NY (04/27/2011)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its May luncheon, "Who is Listening and WHY? ...Implementing the Science of Mind Genomics." Dr. Kenneth Rotondo, founding partner of i-Novum will discuss the Mind Genomics process which defines how to design, target and deliver tailored marketing messages/offers to customers. This process is based on the award-winning Mind Genomics science developed by Dr. Howard Moskowitz.

WHO: Dr. Kenneth Rotondo is a founding partner of i-Novum and heads the national marketing efforts for the organization. i-Novum represents the synergistic collaboration of science and consumer intelligence to produce actionable insights into the customers mind for any product, service or idea. The organization has provided actionable research data and consumer mindset information to industries such as: pharmaceuticals, veterinary medicine, auto industry, national trade organizations, insurance companies, and banking.

WHAT: Luncheon at the Italian American Community Center with an opportunity to network with fellow marketers of the Capital Region and Dr. Kenneth Rotondo, who will share insight on i-Novum's Mind Genomics and the merged results of science and marketing, technological and communication expertise.

WHEN: Tuesday, May 17 @ 11:30 am – 1:15 pm

WHERE: Italian American Community Center, 257 Washington Ave. Ext., Albany

PRICING: Cost is $25 for AMA members, $20 students, and $35 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. Due to the overwhelming response to our luncheons, late reservations and walk-ins will incur a $5 surcharge to cover the added cost of attendance. To make your reservation, please visit www.nymarketing.org. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.