Mr. Jason Weaver, CEO and Chief Marketing Strategist of Sway, Inc. to Speak at November Marketing Luncheon

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ALBANY, NY (10/31/2007)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker Mr. Jason Weaver who will discuss how to leverage social media to create brand engagement online at 11:30 am on Thursday, November 8, 2007 at The Italian American Community Center on Washington Ave. Ext in Albany.

Weaver is a seasoned marcom pro with expertise in social media marketing and Web 2.0. He founded Sway, Inc. in 2004 after more than a decade of developing online strategies while working for JBL Professional and Sonic Foundry. During his career, he has developed online brand strategies for Kimberly-Clark, Pentair and Sony. Sway, Inc. has helped companies like Wrigley and Miller execute successful Web 2.0 campaigns that go far beyond email newsletters and blogs and frequently include marketing via mobile phones, sponsored content delivery across multiple sites, podcasts, online PR strategies and tactics that target social networks.

JOIN US ON NOVEMBER 8 at the Italian American Community Center (NOTE location change) – reserve your place now! Pre-pay by credit card online at www.nymarketing.org. Register by e-mail at events@nymarketing.org, or by calling the AMA Reservation Line (518-533-2522). Cost is $25 for members, $35 for non-members and $20 for students (please note: all student registrations require pre-payment via credit or debit card). Member and non-member payment is expected in cash or check at the event. The deadline for reservations is Monday, November 5 at 4:00 pm. Late reservations and walk-ins are subject to a nominal $5.00 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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