NYCRAMA Announces Finalists for 17th Annual Mark of Excellence Awards

ALBANY, NY (07/01/2011)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) is pleased to announce the finalists for the 17th Annual Mark of Excellence Awards. A distinguished panel of marketing professionals from across the country chose the nine finalists that will continue on the path to collecting a 2011 Mark of Excellence award. The winners will be named at the October event.

New this year, NYCRAMA created entry categories based on the client's overall marketing budget. This has created a level the playing field and elevated the competition as result-driven marketing campaigns are now competing against each other. Each category will produce one winner the night of the event. Unique among marketing award programs, the Mark of Excellence is based on both creativity and demonstrated results.

"This year we are excited to see such high quality entries for our annual Mark of Excellence Awards," said Laura Lachell, president of NYCRAMA. "We developed three categories to attract marketing projects of all sizes, and are pleased with the caliber of marketing talent the Capital Region possesses."

The NYCRAMA Mark of Excellence Awards event showcases highly effective marketing campaigns from within the Capital Region. This year, the awards ceremony will take place on Wednesday, October 5, 2011 at the Crowne Plaza Hotel, Albany at State and Lodge Streets. For more information, please visit www.nymarketing.org/moe.

The 2011 Mark of Excellence Finalists

(in no specific order)

MEGA-MARKETING CATEGORY

Campaign: "Raise the Roof" Annual Fund Campaign

Glens Falls Hospital Foundation

Marketing Partner: Behan Communications, Inc.

Campaign: Huddle Up With Pioneer's Business Team

Pioneer Bank

Campaign: Fund Your College Dream

New York State Higher Education Service Corp (HESC)

Marketing Partner: Rueckert Advertising & Public Relations Inc.

MID-SIZE MARKETING CATEGORY

Campaign: Enjoy One, Share One

Century House Hotel & Restaurant

Marketing Partner: Rebel Creative Marketing Concepts

Marketing Partner: Regional Food Bank of Northeast New York

Campaign: Controls Connect-- Share . Collaborate. Solve

GE Energy, Controls

Marketing Partner: The Creative Advantage, Inc.

Campaign: Right for You

The Sage Colleges

Marketing Partner: Zone 5

HOME-GROWN MARKETING CATEGORY

Campaign: Siena College Facebook Page "10,000 Fans Contest"

Siena College

Marketing Partner: Blue Fuego

Campaign: 5 Senses Campaign

Broadway Marketing

Campaign: Be in the Middle of Everywhere

Center for Economic Growth

Marketing Partner: Spiral Design Studio

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About American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.MarketingPower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association (NYCRAMA) is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.