NYCRAMA November Luncheon Program

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Stephanie Brown, Fingerpaint Marketing

ALBANY, NY (10/05/2013)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its 2013 November luncheon program, "Content Marketing Case Study: Emma Willard", Thursday, November 7th, 2013 at the Hilton Garden Inn, 30 Country Road, Clifton Park, NY from 11:30am-1:15pm. Join NYCRAMA and Stephanie Brown, Interactive Strategist at Fingerpaint Marketing, as she discusses what content marketing is and how this new form of "relevant" communications is working hard for client, Emma Willard. From this discussion, attendees will learn how to: attract inbound qualified traffic to your website; build brand through engagement; and enhance conversion. Stephanie Brown joined Fingerpaint in 2010 and heads up interactive strategy, championing all things interactive on behalf of regional and national clients. She is also the author of the book, Local Online Advertising for Dummies, a get-down-to-business guide targeting businesses who stand to build a stronger bottom-line using internet tatics and technologies. Prior to joining Fingerpaint, Stephanie served as Vice President at Media Logic and co-founded Interactive Communications International (ICI), one of the area's first digital marketing agencies, serving national clients including Calvin Klein, Kinko's and KPMG. Join NYCRAMA at 11:30am for networking; 12 noon for program. Cost is $25 for AMA members, $35 for non- members and $20 for students. Pre-registration is preferred, but walk-ins welcomed. On-line payment accepted. Cash or check at the door. To make your reservation, please visit www.nymarketing.org.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingpower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.

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