New Planned Parenthood Condom Line Makes Safer Sex the 'Must-Have' Fashion Statement

ALBANY, NY (02/01/2008)(readMedia)-- PROPER ATTIRE™ is making a lifestyle statement with the premier of the new and stylish condom that is being called the “must-have” fashion accessory for women. Featuring a chic package with a unique fig leaf print, PROPER ATTIRE™ was designed to encourage women to feel more comfortable about carrying and buying condoms. That’s why it’s “Required for entry™.” PROPER ATTIRE™ proceeds will benefit Planned Parenthood Federation of America (PPFA).

“Some women are embarrassed to purchase and carry condoms. PROPER ATTIRE™ was created for this reason,” said Patricia McGeown, President/CEO of Upper Hudson Planned Parenthood here in Albany. “With its trendy feel and fashionable packaging, women have the opportunity to not only practice safe sex methods but be fashionable as well.”

With four trendy styles --- Basic (regular); Color (colored); Dots (studded); XL (extra large) --- PROPER ATTIRE™: Required for entry™ is a safe, yet fun and fashionable way to make sure you are properly protected. PROPER ATTIRE™ condoms come three to a pack and will initially be sold at boutique shops and exclusive hotels. They will also be available at Planned Parenthood health centers and will soon be sold online. Reliable and effective, PROPER ATTIRE™ condoms are not only FDA-tested, but undergo rigorous quality assurance testing by the manufacturer as well as by independent laboratories. Research shows that every year there are more than three million unintended pregnancies, and approximately 19 million women and men will contract a sexually transmitted infection. With increased awareness about the spread of sexually transmitted infections, the practice of safer sex is of the utmost importance.

Upper Hudson Planned Parenthood will be rolling out the PROPER ATTIRE™: Required for entry™ condoms during National Condom Week, which begins on Valentines Day, February 14, 2008. U.H.P.P. will be hosting National Condom Week events from February 14-19 at local bars, clubs and coffee houses. Samples of PROPER ATTIRE™ condoms will be given out at certain events and sites. A list of local events and sampling sites will be available beginning February 7 at www.uhpp.org. Press representatives interested in covering an event or the release of this exciting new line of condoms, please contact Blue Carreker at Upper Hudson Planned Parenthood at 434-5678 x133 or blue@uhpp.org.

With PROPER ATTIRE™ as the new “must-have” of the season, insist on a dress code. PROPER ATTIRE™…it is required for entry.

Upper Hudson Planned Parenthood is a community-based non-profit organization providing advocacy, education and medical services for reproductive health care in the capital region since 1934. Our services are delivered with special concern for the underserved.

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