Proctor’s Theatre CEO to Discuss How To Transform your Non-Profit Organization While Staying True to Mission

ALBANY, NY (09/18/2007)(readMedia)-- Is your non-profit on the cusp of an exciting new venture? Perhaps your organization is starting up a new program. Or maybe it is about to renovate its facility. As the needs of those we serve in the community evolve, so, too, must our non-profits. At the same time, we must remain grounded in our missions in order to provide the best possible service to our clients. So how do you accomplish both? And how do you do it with little to no money in your marketing budget?

Join the Non-Profit Special Interest Group of the American Marketing Association on October 11 at 8:00 a.m. at Proctor’s Theatre in Schenectady, as acclaimed CEO Philip Morris will share with us how he has been able to transform Proctor’s into the destination it has become while staying committed to the Theatre’s mission. Morris imagined and built the constituency for a $26 million expansion of Proctor’s, including a complete stage house replacement and the addition of 120,000 square feet of educational, banquet and performance space with the creation of two new stages – the GE Theatre and 440 Upstairs.

Learn how Morris has taken his idea from inception to completion, how he has been able to finance the project and the steps he has taken to engage the Theatre’s devoted clients and ensure their expectations have been exceeded.

Join by reserving your place now! The cost to attend is $5 for AMA members and $10 for non-members. Continental breakfast will be provided. Space is limited. To make your reservation, please visit www.nymarketing.org, call the AMA Hotline at 518-533-2522, or e-mail rsantoli@cff.org

About American Marketing Association

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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