Rick Burnes of HubSpot to Present on Using Twitter for Business at January Marketing Luncheon

ALBANY, NY (12/17/2009)(readMedia)-- The New York Capital Region Chapter of the American Marketing Association (NYCRAMA) will host a luncheon event with guest speaker Rick Burnes of HubSpot. Have you been wondering if there is a place for Twitter in your strategic marketing efforts? How can you make Twitter work for your business? Get the answers at the January 14th luncheon presentation, "How to use Twitter to Generate Leads and Sales for Your Business" at the Italian American Community Center in Albany.

If you have any doubt about the power or reach of Twitter, consider a few facts and statistics:

• Twitter use increased by 43 percent on the day of the 2008 U.S. election.
• In October 2009, after being notified about his Nobel Peace Prize, President Barack Obama responded with a one-word tweet: "Humbled."
• Cooks are publishing recipes 140 characters at a time; politicians are announcing their candidacies and even tweeting from the House floor.
• Twitter had 19 million site visitors in October 2009, up 12-fold over one year ago an increase that's even more amazing when you factor in that more than half of Twitter users don't even go to the web site.

Burnes and HubSpot advocate using Twitter to create useful content to attract and draw people to your business. With a well-planned Twitter strategy, marketers can engage customers, dialogue with them, provide interesting and useful updates and information and reap the benefits of leads, loyalty and sales.

Burnes is the Inbound Marketing Manager at HubSpot. He blogs regularly for the company, and also maintains his own blog. He is co-founder of Faneuil Media, which builds online news services, and previously worked at Google, NYTimes.com and The Moscow Times.

HubSpot, based in Cambridge, Massachusetts, helps small and medium sized businesses get found on the internet by the right prospects and convert more of them into leads and customers for maximum marketing ROI. The company, its blog and its products have been featured in the Wall Street Journal Online, MarketingSherpa, PC Magazine, AdAge, and MarketingProfs.

WHEN: Thursday, January 14th, 2010 from 11:30 1:15 pm

WHERE: The Italian American Community Center

257 Washington Avenue Extension

Albany, New York 12205

WHAT: The NYCRAMA January luncheon

"How to Use Twitter to Generate Leads and Sales for Your Business"

Rick Burnes of HubSpot will show marketers how to set up and build a business-focused Twitter account; how to use Twitter to get found by potential customers; and how to use it to convert web site visitors to leads and sales.

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JOIN US ON JANUARY 14 at the Italian American Community Center reserve your place now! Register online, where you can prepay by credit or debit card, at www.nymarketing.org. Indicate your name, company affiliation, member status and choice of luncheon entre: Lasagna with Marinara OR Baked Manicotti with Marinara. Cost is $25 for members, $35 for non-members and $20 for students. If not prepaid, payment is expected in cash or check at the event. The deadline for reservations is Monday, January 11 at 4:00 pm. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.