Women in Insurance & Financial Services Receives Marketing Excellence Award

ALBANY, NY (01/21/2011)(readMedia)-- Women in Insurance & Financial Services (WIFS) is the recipient of the Empire State Society of Association Executives (ESSAE) 2010 Association Excellence Award for Marketing and Public Relations.

In 2010, WIFS launched an ambitious plan to freshen up WIFS' image and branding to coincide with the WIFS mission to Attract, Develop, and Advance the careers of women in financial services. In 2010, WIFS introduced an updated logo with tagline, a brand new website, updated membership materials, redesigned e-newsletters and electronic communications, the all-new Chapter in a Box toolkit, newly energized content throughout all communications materials, and a fully rebranded National Conference. WIFS also launched a social networking campaign in 2010 through LinkedIn, Twitter, and Facebook.

"WIFS is thrilled with our new and improved image, and honored to receive this recognition of our efforts over the past year," said WIFS National President Karen Roberts. "WIFS is a growing, cutting-edge association, and our updated look and marketing efforts reflect our momentum."

WIFS will begin 2011 boasting increasing membership, growing corporate sponsorship from industry giants including Prudential, MassMutual, Northwestern Mutual, Guardian, Thrivent Financial, New York Life, and most recently, MetLife and Lincoln Financial, and is well-positioned to celebrate 75 years of attracting, developing, and advancing the careers of women in insurance and financial services throughout the nation.


Women in Insurance & Financial Services, headquartered in Albany, NY, is the only organization in the insurance and financial services field exclusively devoted to supporting the success of women. The WIFS mission is 'to attract, develop, and advance the careers of women in the financial services industry.

Over 1,000 WIFS members receive benefits that include monthly webinars, local chapters in over 30 US markets, annual national events, professional education, member discounts, and corporate partnerships.

For more information about WIFS and upcoming programs, visit www.wifsnational.org or contact Nicole Correia, Executive Director at 866-264-WIFS (9437).