readMedia Launches "Web 2.0" Hyper-Local Press Release Distribution System

Offers Government, Associations, Schools & Local Businesses New Technology, Fixed-Rate Pricing

ALBANY, NY (03/23/2007)(readMedia)-- readMedia, Inc., a specialist in localized press release distribution for the past 20 years, today launched a "Web 2.0" press release distribution system designed specifically for organizations that need to reach local audiences. State and local government agencies, elected officials, political parties and candidates, chambers of commerce, associations, non-profit organizations, schools and local businesses now have access to a web-based press release distribution tool that combines a robust database of media contacts, an established, high-quality "wire" service, and built-in Search Engine Optimization features to ensure on-line visibility for their news.

"Geography is important," said Colin Mathews, President & CEO of readMedia. "Many organizations need to communicate with local media and hyper-local audiences, and are left to do it on their own with spreadsheets, e-mail, or outdated media directories because existing press release distribution technology is designed for big companies. readMedia's technology was designed by our clients to be the perfect solution for their hyper-local distribution needs."

readMedia's new system allows users to create customized regional, trade, or hyper-local media lists on-line and distribute press releases over readMedia's wire to those lists. Additionally, every press release is optimized for discovery by search engines, news aggregators, and major databases. As a result, every press release distributed by clients using readMedia reaches both local media and a broader internet audience.

In conjunction with the launch of the new system, readMedia is unveiling pricing plans designed to make its press release distribution services available to local and public-sector clients. The unlimited pricing plans (link to http://www.readmedia.com/signupnow/index.php) allow clients to communicate effectively with local media and local audiences without paying private-sector prices.

About readMedia

readMedia, formerly Empire Information Services, is a leading provider of press release distribution technology and services to organizations that need to reach specific geographic targets. readMedia has worked with some of the nation's largest state agencies, public authorities, associations and not-for-profits since 1986.

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