readMedia Welcomes New Client: Eastern Kentucky University

ALBANY, NY (09/13/2012)(readMedia)-- readMedia, whose social-marketing software promotes the accomplishments and outcomes of college students, announced today the addition of Eastern Kentucky University (EKU) to its growing list of higher education clients.

EKU has partnered with readMedia to create a branded, one-to-one content strategy based on student activities and achievement on campus. "Eastern Kentucky University continually seeks creative and innovative ways to effectively tell its many stories of academic success and student achievement," said EKU President Dr. Doug Whitlock. "We were impressed that readMedia combines the best of traditional media with today's social media platforms. This vital combination, we believe, will be a significant way for EKU to further brand itself to prospective and current EKU students and their families."

EKU will use readMedia to award personalized achievements to students– like enrollment, studying abroad, making the dean's list, or winning a scholarship. These online badges, issued and verified by EKU, build a public profile for each student that promotes students' successes and builds engagement with EKU and awareness of its programs.

This public profile of verified achievements, accomplishments and outcomes at readabout.me creates a positive online presence for students online and a way for friends, family and prospective fellow-students to discover EKU's rich experiences in a personal way.

About readMedia

readMedia's social media marketing software allows organizations to create brand affinity and awareness by recognizing and promoting individual accomplishments. More than 450 colleges and universities use readMedia to showcase their distinctive programs, activities and outcomes to prospective students, parents, alumni and other key stakeholders. For more information about readMedia, visit: http://readmedia.com.

About Eastern Kentucky University

Eastern Kentucky University is a regional, coeducational, public institution with an enrollment of 16,000 students, offering general and liberal arts programs, pre-professional and professional training in education and various other fields at both the undergraduate and graduate levels. Located in Richmond, Kentucky, Eastern has a distinguished record of more than a century of educational service to the Commonwealth. Learn more about Eastern Kentucky University at: http://www.eku.edu.