Elizabeth Fried Blows the Doors of Sales of 360 Degree Feedback Software

CARLSBAD, CA (02/14/2008)(readMedia)-- Elizabeth Fried, Ph.D., President of MyExecutiveCoach.net and The Learning Engine, divisions of N. E. Fried and Associates, Inc. won top value added reseller (VAR) for the second year in a row for employee performance management and development software sales. Fried more than doubled sales production over last year of 2020 Insight Gold, a 360 degree feedback tool designed to quickly and easily help employees identify strengths and areas of development. The survey gathers input from one's full circle of influence--peers, managers, direct reports and others.

"When we were researching products, our team came up with a wish list of the ideal features for a 360 feedback survey. We were delighted to find that 2020 Insight Gold not only met all of our needs, but also gave us some added features, such as recommendations for development, which we hadn't even considered," relates Temre Green, who ran a 360 degree feedback project as the organizational development consultant for Bainbridge, Inc, located in La Jolla. "Everyone was very excited to participate so that they could get started with their personal development plan."

"Progressive organizations in San Diego, Orange, and Los Angeles Counties want a way to develop their leaders without breaking the bank," Fried says. Palomar Pomerado Health, Cal Optima, ViaSat, Bainbridge, Inc, Medtronic Mini-Med, Sargent Fletcher, and North Orange County Regional Occupational Program all selected 2020 Insight Gold as the most cost effective, feature-rich 360 degree feedback tool to accomplish this goal."

A consistent high producer, Fried received kudos as the fourth highest sales affiliate for Vital Learning, producing sales for their supervisory/leadership series, numbers skills and proofamatics courses. Among her top San Diego, Orange and LA County clients are Gemological Institute of America, HR Textron, Silverado Senior Living, and California Department of Justice. Fried explained that the Vital Learning leadership products compliment 2020 Insight Gold. First the company assesses the current skills of their management team with a 360 feedback survey and then provides skills-based training with Vital Learning Supervision Series modules. This training may be supplemented with on-going coaching and reinforcement. About six to ninth months after the training is complete, the company reassesses participants to determine the success of the program and identify if any additional coaching or training is needed.

When Beth Burbage, Senior Director of Organizational Development at Silverado Senior Living, headquartered in San Juan Capistrano, was tasked with helping to “grow leaders to grow the business” she looked for a program that would provide management and supervision skills for all executives, managers and supervisors. Burbage selected the Vital Learning Leadership training to be an integral part of their LIFE Leadership program. The name of the program includes an acronym for one of Silverado’s core operating philosophies: Love, Innovation, Family and Engagement. Silverado gives LIFE to others through the care that is provided to residents and families, and to associates via how they are treated by their managers.

Burbage said that “the key selection criteria were a good basic set of supervisory skills, with a facilitator guide that would enable line managers to deliver the content, and a modular format that would allow delivery in a world of 24-hour care for residents.” Burbage notes that the line managers who deliver the training are very positive about the Facilitator Guide by saying, “They love the ease of use and the comprehensive content on how to present the training.”

Fried, who relocated her corporate offices from Dublin, Ohio to Carlsbad, California, coaches executives and managers on improving leadership and business skills. She uses 360 degree feedback as a tool to assess a client's baseline skills so she can customize individual coaching and development plans.

Fried also uses 360 degree feedback as a device to measure performance improvement after an executive has been through a training program. "An added benefit of 2020 Insight Gold," says Fried, "is that it allows for post measurements without additional charge. Also, clients are encouraged to be self-sufficient. They can customize the survey so that it includes required competencies for carrying out the organization's business strategies."

The parent company, N.E. Fried and Associates, Inc, is a human resources consulting firm specializing in talent management. Founded in 1983, Fried moved the corporate headquarters to Carlsbad in 2002.

2020 Insight Gold is developed by Performance Support Systems, located in Newport News, Virginia, with 82 value added resellers throughout the United States, Canada, Mexico, Europe, and Australia.

Vital Learning, the publishing division of Majers Corporation, is located in Omaha, Nebraska, with 198 affiliates throughout United States, Canada and The United Kingdom.

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