San Diego Professional Coaches Alliance Presents Henry DeVries

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Henry DeVries

CARLSBAD, CA (07/30/2008)(readMedia)-- Identifying pain and offering relief to your clients is the strategy Henry DeVries will discuss at the next San Diego Professional Coaching Alliance (SDPCA) meeting. Psychologists and sociologists have repeatedly found that consumers are more motivated to avoid pain than to seek pleasure. Attendees will learn how to find the pain of their ideal clients and then provide relief through their sales and marketing messages. The presentation will be held, Monday August 11, 2008, at 9:30 am at the Courtyard by Marriott, Kearny Mesa, 8651 Spectrum Center Blvd., San Diego (858- 573-0700).

DeVries, a marketing and client relations expert and the author of Painkiller Marketing, will show coaches how to acquire $50,000 worth of valuable ‘Pain of the Customer' marketing research without spending a dime.

"This presentation provides invaluable insight to anyone involved in the coaching world, particularly those running their own business" says Elizabeth Fried, vice president of marketing and public relations for SDPCA and president of The Learning Engine an executive assessment, development, and coaching firm.

Henry DeVries is founder and president of New Client Marketing Institute. With a 25-year marketing and business career behind him, he's had experience working with Fortune 500, Inc. 500 and billion-dollar corporations listed on the New York Stock Exchange.

Billie Frances, founder of Guiding Mindful Change, a leader in coaching certification training and past president of SDPCA, encourages coaches to join the organization and benefit from speakers like DeVries. "SDPCA membership is a great investment for coaches seeking ongoing education, professional development and meaningful connections. Our monthly meetings bring together experienced corporate and private coaches as well as new coaches. The networking, support, and high level-presenters are fantastic!"

Meeting registration and networking take place at 9:30 - 10:00 am, meeting and guest speaker at 10:00 am - Noon. No pre-registration is required. A special Coaches-in-Action meeting follows from 12:15 - 1:00 pm. The San Diego Professional Coaching Meetings are free to SDPCA members. Guests are always welcome. The cost is $20 (cash or check only) per meeting.

SDPCA is a leading not-for-profit organization that serves as the San Diego Chapter of the International Coaching Federation and Coachville. With over 150 members and growing, the SDPCA is dedicated to providing professional growth by offering abundant opportunities and connections. Visit our website at http://www.sandiegocoaches.com